starting the project

Are you planning a new website? This is such an exciting moment, although it can feel complex at the beginning, especially if it’s your first time. 

Ideally, before commencing any work, your business should have four essential things in place: a marketing plan with objectives, an established brand and visual identity, a written website project brief, and a signed-off rough budget. Do you have all of these elements ready?

However, this may not always be the case. If you haven’t established these four elements yet, there’s no need to worry as we can help you put them together and make plans before we start working on your website project. Although not deal breakers, having these four elements in place will increase the chances of success and reduce the risks associated with your web design project. If you haven’t sorted one or more of these elements, we have a strategy that we recommend before starting the project to ensure that everything runs smoothly. To learn more, keep reading.

1: define your brand and strategy

Defining your brand strategy is an essential first step in building a website that accurately represents your business and effectively communicates your message to your target audience. This step involves clarifying your company values, mission statement, and target audience, as well as identifying your unique selling proposition (USP) and competitive advantage.

Your company values are the principles that guide your business and shape your decision-making process. Your mission statement is a clear statement of your company’s purpose and goals. These elements are the foundation of your brand identity and should be reflected in your website’s design and content.

Your target audience is the group of people who are most likely to be interested in your products or services. Identifying your target audience involves understanding their needs, pain points, and preferences, so that you can tailor your website’s design and content to effectively communicate with them.

Finally, identifying your USP and competitive advantage involves understanding what sets your business apart from your competitors. This could include factors such as your unique product or service offerings, your pricing strategy, your customer service approach, or any other factors that make your business stand out in your industry.

At figuro, we understand that defining your brand strategy can be a complex and overwhelming process, especially if you’re just starting out. That’s why we’re here to guide you through this process and help you identify the key elements of your brand identity that will help you build a successful website and grow your business.

2: Establishing your visual identity

Your visual identity is the collection of design elements that represent your brand on your website. This includes your logo, color scheme, typography, imagery, and other design elements that help create a cohesive and visually appealing user experience.

Establishing a strong visual identity is essential for creating a memorable and engaging website that effectively communicates your brand message. A well-designed visual identity can help differentiate your business from competitors, build trust with your audience, and create a lasting impression on your website visitors.

If you haven’t yet established a visual identity for your business, don’t worry! Our team can help you create a cohesive and effective visual identity that accurately represents your brand and meets your website’s design requirements. We’ll work with you to understand your brand values, target audience, and unique selling proposition, and use this information to create a visual identity that aligns with your business objectives.

Our design team has extensive experience creating effective and visually appealing website designs for a wide range of industries and businesses. We understand the importance of creating a design that not only looks great but also effectively communicates your message and meets your website’s functional requirements.

By establishing a strong visual identity for your website, you’ll be well on your way to creating a website that accurately represents your brand, engages your target audience, and helps you achieve your business goals.

3: writing the brief

A comprehensive website brief is crucial for creating a website that accurately represents your brand, communicates your message, and meets your business objectives. Your website brief should include a clear description of your website’s objectives, target audience, content requirements, design preferences, and budget.

To start, define your website’s objectives, such as increasing traffic or generating leads. Identifying your goals will guide the rest of the website design process and ensure that your website is aligned with your business needs.

Next, define your target audience and their preferences to help shape the content and communication strategy. Additionally, provide a detailed description of your content requirements and design preferences, including color schemes, typography, and multimedia elements.

Finally, outline your budget, including any constraints or limitations that could impact the website design and development process. At Figuro, we understand that writing a comprehensive website brief can be a challenging task, so we work closely with our clients to ensure that their brief accurately reflects their objectives and guides the website design process. Let us help you create a website that truly represents your brand and resonates with your target audience.

4: defining your budget

Defining a budget is a critical step in creating a successful website, as it helps ensure that your website design and development process stays on track and within your financial means. A well-defined budget will also help you prioritize features and functionality, and ensure that your website meets your business goals without exceeding your financial resources.

When defining your budget, it’s important to consider all of the costs associated with building a website. This includes not only the costs associated with website design and development, but also ongoing maintenance and hosting costs.

At our company, we work closely with our clients to help them define a realistic budget for their website design and development project. We’ll work with you to identify your business objectives and website requirements, and provide a detailed breakdown of all of the costs associated with building and maintaining your website.

We understand that budget constraints can be a significant challenge for many businesses, which is why we offer flexible pricing options and a range of service packages to fit a wide range of budgets. Our goal is to help you build a website that accurately represents your brand and meets your business objectives, while also staying within your financial means.

By defining your budget upfront, you’ll be well-positioned to create a successful website that meets your business goals and stays within your financial resources. Our team of experts is here to help guide you through the budgeting process and ensure that your website design and development project is a success from start to finish.

If you’re ready to build a successful website that accurately represents your brand and meets your business goals, we’re here to help. At Figuro, we offer comprehensive website design and development services to help you create a website that stands out from the competition. Contact us today to get started!