Figuro founder Gianluca Ariello worked together with designer Nikolai Gilissen to create a website and branding for sustainability startup eso-x. The main challenge of this project was to translate a complex concept into a clear mission, brand guidelines, and ultimately a website with an easy to navigate user interface.
The website was thoughtfully crafted to reinforce the organization’s values and serve its objectives, conveying a tone of grounded optimism via straightforward messaging and playful graphics. A key component of the design was easily accessible resource pages — these functionally support the organization’s mission of working toward sustainable system change by providing consumers with science-backed and fact-checked resources.
