The client wanted to build a brand and website to launch his life and career coaching business. We crafted the brand’s messaging around its core concept — that significant life or career change stem from a shift in perspective — and created an interactive header that both reflects this and gives users a moment of playful engagement.
Figuro also worked to organize the client’s product offering, refine business strategy, and kick-start advertising campaigns. We consolidated the client’s service into three simple steps and crafted the website to position the client as a warm, approachable alternative to other life coaches. The homepage was carefully designed to efficiently convert site visitors into leads, and consequently the client reported significant growth in his business through the typically challenging initial period.