VesuvioTour is a travel operator based in Amsterdam, specializing in curated journeys to Italy and Southern Europe. We guided the company through a complete refresh of their brand voice and identity, ensuring it resonated with their ideal travelers while staying true to their roots. Working closely with the CEO, we translated this new positioning into a cohesive set of visual and communication touchpoints.
Our work spanned:
- Brand voice & identity restructuring
- Graphic design assets for both print and digital, including magazine placements, flyers, and social media campaigns
- Paid ads management and creative development for multiple channels
- Social media video production tailored for engagement and storytelling
- Website design restructuring to enhance usability and visual coherence (ongoing)
Key achievements:
- SEO: Sitemap & Search Console restructuring solved indexing issues, driving +52% organic traffic (vs. July–Dec 2023).
- Creative: Designed brand assets for print, digital, social media, and ongoing website redesign.
- Marketing & Sales Infrastructure: Set up Monday.com with automations, revamped LinkedIn profile, and created new social channels.
- Paid Campaigns: Google Ads overhaul — +500% conversion rate (0.2% → 1.2%), costs reduced 43%, saving €5,600 in six months.
- Brand & Content: New brand strategy document, market research (quantitative & qualitative), landing pages, and custom banners for major campaigns.
